Texas AG Ken Paxton’s deal with Crest over fluoride imagery sparks praise and criticism amid broader debate over children’s fluoride exposure.

The agreement with Proctor & Gamble mirrors last year's settlement between the state and Colgate-Palmolive.

The move aims to ensure that depictions of fluoride toothpaste quantities on Crest packaging align with guidance for children.

Procter & Gamble has agreed to revise packaging of its Crest toothpaste brand under an agreement with Texas Attorney General ...

AUSTIN, Texas — Texas Attorney General Ken Paxton on Thursday announced a settlement with Procter & Gamble (P&G), the maker of Crest toothpaste, requiring the company to ensure its children’s fluoride ...

Stock photo of toothpaste (Copyright 2026 by KPRC Click2Houston - All rights reserved.) Texas Attorney General Ken Paxton said his office reached an agreement with ...

Procter & Gamble to depict 'appropriate' toothpaste amounts Colgate-Palmolive reached similar agreement in September Fluoride linked to lower IQ in study criticized by Iowa professor Procter & Gamble ...

CVS has new sales starting July 31 including Crest toothpaste (2 free after reward and coupons), Hershey's Kisses, Fructis or Garnier Whole Blends hair care and more. * This post contains affiliate ...

CINCINNATI--(BUSINESS WIRE)--Teeth lose density over time, which can lead to decay that wears them down, but there are simple steps you can take to help avoid this. Today, Crest – the #1 Toothpaste ...

CINCINNATI--(BUSINESS WIRE)--Research shows that nearly half of U.S. adults suffer from tooth sensitivity, 1 which can cause people to avoid certain foods, beverages, and beauty regimens, in fear that ...

Add Yahoo as a preferred source to see more of our stories on Google. The minty fresh marketing materials will include visuals that only depict a "pea-sized" amount of product, instead of the typical ...