The digital advertising landscape is undergoing a seismic shift driven by the emergence of generative AI. This transformative technology is reshaping how creative directors create, deliver and ...
As Chief Technology Officer and Head of Data Science, Ian Liddicoat leads the optimization of Adludio’s world-beating marketing analytics. Though artificial intelligence (AI) has been a background ...
Artificial intelligence (AI) is revolutionising industries, including digital marketing by enabling marketers to create targeted, engaging, and effective campaigns. Last week, Google Ads introduced a ...
LOS ANGELES--(BUSINESS WIRE)--ProRata.ai today unveiled ProRata Ads, a new advertising platform that reimagines digital advertising by leveraging the power of AI. ProRata Ads’ patent-pending ...
Are you intrigued by the world of video production and creation within advertising and digital media? The content development industry has rapidly evolved over the past two decades, fundamentally ...
AI is the belle of the ball in advertising industry media coverage. It’s impossible to take a twirl around the dance floor without tripping over another article about AI and advertising. Yet ...
What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? Which metrics do marketers use to judge creative effectiveness? To find ...
UAE-based online gifting platform FNP.AE – which has been visible across the UAE through it’s out-of-home advertisements ...
As digital advertising evolves rapidly, artificial intelligence (AI) is reshaping the landscape with unprecedented force. Navigating this dynamic environment requires deep expertise, strategic ...
This article breaks down the rise of realistic fashion marketing and how lifestyle fashion imagery is transforming modern ads.
As connected TV (CTV) rapidly becomes the dominant method for consuming television, it also has become the fastest-growing ad channel in the U.S., accounting for one in every 10 dollars spent on ...
“Picture Party by Myseum,” launching this fall, is an all-new advanced function of the Myseum (MYSE) platform that will make it easier and even more fun to share photos and videos with friends, family ...