While a picture might speak a thousand words, it only takes a few words in a text box to generate a picture these days, one that might even be considered top notch artwork. Artificial intelligence (AI ...

Inside L’Oréal’s creator marketing shift: how creative effectiveness data from Google and Sundogs drove a 55% increase in ...

Walmart Connect, the retailer’s U.S. advertising arm, announced a group of new creative partners to help brands produce more effective self-service campaigns, per a company blog post. The roster ...

Integration enables streamlined Reddit advertising with automated workflows and creative scalability. NEW YORK--(BUSINESS WIRE)--Smartly, the AI-powered advertising technology company recognized as a ...

Performance Max (PMax), the Google machine learning-based ad product, is notorious for its black box qualities. Advertisers set their preferred KPIs and upload other business priorities and creative ...

Are you a print subscriber? Activate your account. By Adrianne Pasquarelli - 1 hour 33 min ago By Tim Nudd - 2 hours 53 min ago By Tom Wormald - 5 hours 33 min ago 5 hours 33 min ago By Andre Banks - ...

You may have heard of artificial intelligence, but what about creative intelligence? Alex Collmer, CEO of VidMob, joined me on SEJ Show to talk about creative intelligence and its role in helping ...

AI is the belle of the ball in advertising industry media coverage. It’s impossible to take a twirl around the dance floor without tripping over another article about AI and advertising. Yet ...

Are you intrigued by the world of video production and creation within advertising and digital media? The content development industry has rapidly evolved over the past two decades, fundamentally ...

Little more than a month after OpenAI’s generative AI chatbot ChatGPT went viral for its ability to write essays and poems, all in humanlike text, Ryan Reynolds did what he does best and played it for ...

As The Drum Honors enters its final phase for 2025, we turn to the people behind the work that gathered most love from our judges (not to mention silverware) across our global awards program this year ...

From its humble beginnings in print to the advent of broadcast media and the subsequent digital upheaval, the advertising industry has continually adapted to technological advancements. However, ...