Forbes contributors publish independent expert analyses and insights. Micah is a Boston-based founder-strategist covering entrepreneurship Any business with goals needs a destination—the ultimate ...

Consider the foundation on which your business lies. What are the underlying values? What is the mission, vision and purpose? These are often overlooked but are important when setting a strategy for ...

The following is an excerpt of a blog post reprinted with permission from AchieveIt.Last week, in the first of this two-part blog, we discussed the need for and purpose of mission statements, which ...

Writing a vision statement isn’t just an exercise in stringing words together - it’s an opportunity to inspire, align, and drive action. The most effective vision statements don’t just state an ideal ...

Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...

In The Marketing Plan Handbook, author Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar with his 12-step marketing plan. In this edited excerpt, Bly ...

Opinions expressed by Entrepreneur contributors are their own. I’ve always been a passionate sports fan and love reading books about my sports heroes. As such, I recently finished John Madden’s Hey, ...

Maintaining the status quo is an organizational death sentence. To prevent this, an organizational vision that communicates the leaders’ strategic intent and points to the direction in which the ...