The rise of publicly accessible generative artificial intelligence tools has dominated conversations in both the media and executive conference rooms over the past year. While consumers and business ...

Executives from NBCUniversal, Amazon's AWS, Adobe and ad agency WPP discussed on a CES panel the balance between leaning into ...

Opinions expressed by Entrepreneur contributors are their own. As we all spend more time glued to our phones and computers, video is becoming an even more important medium for advertisers to reach ...

Opinions expressed by Entrepreneur contributors are their own. When you are running an online advertising campaign, you are facing an inherent challenge that has frustrated many. People don’t really ...

Getting your business noticed online is only getting more challenging, as every day new businesses are opening up and creating more competition for consumer attention. The go-to strategy for many ...

Online retailer Amazon.com has filed for a patent on a method for auctioning Web advertisements, a move that raises questions about the company's interest in the ad market. The e-commerce giant, which ...

Some advertisers have access to a feature that allows Google to create RSA assets using your website, landing pages, or existing keywords. A new setting in beta allows Google the ability to ...

The open web is dead; long live the open web. It’s healthy; it’s full of opportunity; it’s doomed; it’s a mess. Also, what even is the open web, and do consumers care about the definition? This is the ...