In business, customer drop-off is unavoidable. Just because a lead shows interest in your product or service, a number of factors can prevent them from making that all-important sale. This is where ...

You’ve identified your target prospective customers, are consistent with your content creation, and leverage different content types to promote your product or service. Your content strategy seems ...

Have you ever felt overwhelmed by the endless advice on building sales funnels? You’re not alone. With so many strategies, tools, and buzzwords floating around, it’s easy to feel stuck before you even ...

A company’s marketing funnel is the framework of buying stages—from attraction to conversion—it creates for its prospects to follow. Through inbound marketing efforts, potential customers and clients ...

Digital marketing, for the most part, is simple. Nowadays anyone can set up an ad campaign on Google or Facebook and start driving the clicks. The competition is high and looks everyone wants a piece ...

Successful companies create a highly effective sales funnel to turn audiences into customers. Your business can do the same. Can small businesses outperform their larger competition? Recent history ...