Though Game Builder does allow you to "live-code" your game using JavaScript if you have the knowledge to do so, it's been designed with the average user in mind.

If you want to learn to create relatively simple online games using Javascript, then the HTML5 Game From Scratch Step By Step Learning JavaScript course is a great place to start.

Mattel is releasing a version of Pictionary that uses artificial intelligence to guess clues. It's another example of how toy manufacturers are embracing AI.