With the right strategy, even the smallest business can stand out, win customers, and make a lasting impact. Here's how.

Ad headlines are one of the foundational building blocks of your campaign. These tiny bits of text create a first impression for your target customer, and play a real role in convincing them to click ...

Google Ads AI can boost ROI – or waste your spend. Learn how to tell the difference and take control of your campaigns.

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

Traditional Google Ads have long been a staple in online advertising, but now there’s a new game-changer in town. Google’s Local Services Ads (LSA) on Google Maps are here, and they’re poised to ...

A London, Ont., business owner says Google is hurting her bottom line by refusing to fully refund charges that stem from a ...

Google has updated its Inappropriate Content Policy to include language that expressly prohibits advertisers from promoting websites and services that generate deepfake pornography. While the company ...

Google is notifying some advertisers that use Google's Local Service Ads program that soon their ads will be shown on Google Maps. It will start with the iOS version of the Google Maps app and then ...