Corporate strategy is the way in which a business strives to create value, develop a unique selling advantage and capture maximum market share. Without specific business activities and marketing ...

Strategy can be nothing but a buzzword, but successful businesses make it mean something. Actually, it means several things: corporate, business and functional strategies are different levels of ...

Corporate strategies that have the greatest chances of success also have the greatest chance of failure. This explains why successful companies have more in common with failed businesses than they ...