Core values are the equivalent of the rules of a sport: It would not be a sport if there were no rules. Atlassian has had the same five core values since Scott Farquhar discovered them three years ...

When I started my company at age 24, I had a big idea for a beauty salon and decided to dive in headfirst without worrying about obstacles. The approach served me well because it got me moving, but I ...

Here’s how to create a concise explanation of your company’s objectives that helps develop a roadmap to achieve them. A mission statement serves as a clear and concise articulation of the company’s ...

Jim Collins’s revered method for establishing company core values might not suit all businesses, particularly when disconnected from customer value propositions. Here are my suggestions for crafting ...

We live with infrastructure beneath the service: the pipes in the ground, the electrical wiring behind the walls, or the vast digital architecture of modern life. But don’t forget another foundational ...

You’ve planned to have dinner with your friend on Friday night. On Friday morning, the guy you’ve been crushing on asks you out for the evening. Do you say yes and break the date with your friend? You ...

This article is a companion to a presentation given by the author Tuesday at the 2023 Public Radio Content Conference in Philadelphia. A few years ago a post to the Public Radio Program Directors’ ...