A universal business message spanning all industries is their desire for website visitors to take action. It doesn’t matter how that action manifests: The more visitors that sign up for a trial, ...

Getting new customers to your website is hard enough, having to block and tackle up against all your competitors' advertising on Google, Facebook and elsewhere. But that is only half of the challenge.

The truth about conversion rate optimization is that it has nothing to do with how much traffic you have on your website or how good your social signal is. Many entrepreneurs have great presence on ...

If you’re like most web professionals, you’re going into the New Year thinking, how do I get more sales, more revenue, and better records than last year? It’s no secret that conversion rate ...

In conversion rate optimization (CRO), Web accessibility standards are the secret sauce behind truly inclusive, user-friendly digital experiences. Far from being merely a technical requirement, legal ...

A/B-testing should help you get better results—not waste your budget. But without structure or a clear hypothesis, it often becomes a series of tests of random changes. The key is to focus on the ...

Most retail businesses rely on rules-based approaches like segmentation and personalization to optimize conversions online. By delivering experiences that are relevant to their shoppers, they can ...

Opinions expressed by Entrepreneur contributors are their own. A universal business message spanning all industries is their desire for website visitors to take action. It doesn’t matter how that ...

Enhancing a website to produce more sales, a higher ranking on the search engines or to achieve some other benefit for the site owner. See conversion rate. THIS DEFINITION IS FOR PERSONAL USE ONLY.

Opinions expressed by Entrepreneur contributors are their own. The truth about conversion rate optimization is that it has nothing to do with how much traffic you have on your website or how good your ...

The percentage of visitors on a website that sign up for a service or make a purchase. See click-through rate and conversion rate optimization. THIS DEFINITION IS FOR PERSONAL USE ONLY. All other ...