NARRATOR: How exciting, looks like it's somebody's birthday today. Graphica, the ugly sister, has made a great big cupcake. Oooh! That's a lot of candles. GRAPHICA: Erica, there you are. NARRATOR: Oh!
An often-overlooked metric is the time taken from the first click on an ad to the final conversion of the keyword. That is, the total conversion time for a keyword in a given campaign. While this ...
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