Kim Clinkunbroomer shared on Google+ that you can now work with your mobile call extensions within conversion optimizer in Google AdWords. In short, Kim spotted a new call out in the AdWords console ...

Google announced a new AdWords feature to help advertisers automate their bids on their CPA (cost-per-acquisition) ads. Conversion Optimizer is a tool that will look at your costs and conversion goals ...

Ad extensions can get more clicks and improve your quality score. But here's how ad extensions might also be negatively impacting your campaigns. As many in the paid search industry know, ad ...