Creating, Personalizing, and Monetizing Content at Scale in a Modern B2B Marketing Model If data is the oxygen that runs the modern commercial engine, content represents the gasoline required for ...

What started as a simple, uncluttered search engine has become a cultural phenomenon and quite possibly the world's top online brand. Now it's one of the few online enterprises enjoying soaring ...

The company spent $27 billion on content in strike-impacted 2023. By Alex Weprin Senior Editor Disney expects to cut billions of dollars from its content budget in fiscal 2024. Speaking on the company ...

New cybersecurity findings suggest that Russian-linked digital interference continues to be an ongoing threat ahead of the 2024 U.S. presidential elections, highlighting the group “Operation Overload, ...

Like third-party cookies for the programmatic advertising ecosystem, IP addresses have become the ad targeting currency of choice for the $26 billion CTV ad market. But like their cookie cousins, IP ...

Disney’s recent push to develop original intellectual property specifically to win back Generation Z males feels like a familiar tune—one the House of Mouse played before with mixed results. As ...

Covatic, the leading provider of privacy-first audience solutions, today (12th June, 2025) announced a significant enhancement to its platform with the introduction of full support for IAB Content ...