You know content matters. Every advisor, investor, and growth thread tells you it compounds over time. But when you are a B2B ...

Knowledge graphs have existed for a long time and have proven valuable across social media sites, cultural heritage institutions, and other enterprises. A knowledge graph is a collection of ...

The company is focusing on giving target audiences "not too little, but also not too much" content throughout the year, CFO Naveen Chopra said. By Alex Weprin Senior Editor Paramount Global is ...

Welcome to the wonderful world of quantitative content marketing analytics. It’s at this point where I hear you saying, “I was told there would be no math in marketing.” The good news is that all ...

In the rapidly evolving landscape of digital content creation, leveraging artificial intelligence has become a key factor in staying competitive. However, as AI becomes more ubiquitous, it’s important ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

The concept of omnichannel experiences first emerged in 2010, yet 14 years later we’re still talking about how to deliver on the promise. Certainly, companies have made significant gains in their ...

What is B2B content marketing? B2B content marketing is the creation and distribution of valuable and relevant content to attract and engage businesses. Simple enough, right? However, if you’re a B2B ...

How’s your content strategy coming along? Are you working on one? Or is it still just a distant task on your to-do list? …Maybe think about prioritizing it. Overwhelmingly, brands and marketers with a ...

For marketers at companies that handle products, managing product content across multiple channels is increasingly complex. Ensuring that images, videos, product descriptions, and data align ...

We’re no longer in that phase where everyone was saying, “Video is blowing up.” Nope. Video has blown up, and it’s here. It’s there. It’s everywhere. These days, audiences expect and demand video ...