The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Hasan Saleem AI has ...

Understand your customers really well. Know what they need and tailor your company content to them. Use technology like AI to ...

We’re all aware of the transformative impact that personalized experiences can have on employee engagement, productivity and overall success. In fact, 55% of organizations have identified ...

The digital landscape has evolved far beyond its nascent stages in today's interconnected world. We're now part of an era where the consumer market is in perpetual flux, with demands escalating and ...

The digital transformation sweeping across the business-to-business (B2B) landscape has made one thing clear: Personalization is no longer a luxury. In today’s information-saturated environment, ...

The world of content marketing has long been divided into two distinct buckets: B2C and B2B. But as our understanding of customers' minds evolves, it's becoming evident that separate lines can—and ...

Personalization in marketing refers to strategically adapting campaigns and customer interactions based on individual preferences, behaviors, and data insights to enhance engagement and satisfaction.

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

The great irony of personalization is that once a tactic becomes widespread, the novelty of the experience — and by extension, its impact on potential buyers — wears off. After all, it wasn’t too long ...

For senior B2B marketers, increasing content production while maintaining quality, consistency, and ensuring ROI can feel like an impossible equation. With tighter budgets, reduced resources, and ever ...

A longer version of this article previously appeared on contentful.com. The digital world moves fast. To stay competitive, companies need a proactive approach to digital customer experience (DCX) ...