Have you ever completed a marketing campaign and realized that, while it may have been a success, it will be difficult to replicate because there wasn't a defined strategy or process behind it? If so, ...

Modern SEO, aside from ensuring the creation of structured, search-friendly documents, is all about creating relevant, contextual content your desired audience wants to read, like, and share. As such, ...

When it comes to creating visual content, finding a proper soundtrack is as important as constructing and gathering materials for storytelling. However, due to copyright reasons, music licensing can ...

Many content marketers make the mistake of creating content solely to attract and support new customers, forgetting about the rest of the customer journey. Instead of focusing on the different stages ...

Finding a logical starting point for an analysis of platforms requires us to challenge the traditional understanding of Media Planning. The historically misleading thing about media planning is that ...

Classifying queries based on the classic search intents is no longer as effective as it used to be. Today, SEOs who want to understand search intent should be closely analyzing micro intents. This ...