Want people to trust you and spread the buzz around your product? One of the best, most interactive tactics that you can use to achieve these goals is to leverage user-generated content (UGC).

Forbes contributors publish independent expert analyses and insights. Creator of Emma's Edition & the Creative Edition Podcast. Are you a brand-new creator? It can feel daunting to start creating ...

Female content creator sitting in her living room, video blogging on her cell phone while giving makeup tips to her followers. Are you a new content creator exploring how to make money? There are so ...

On TikTok, Americans often follow people who have a strong social media presence. These people are often referred to as “influencers” or “content creators,” though they rarely use either term to ...

Insider has been tracking the rise of the creator economy. Here's a breakdown of our recent coverage on startups helping influencers get rich.

No matter the size of your online platform, legal protection is critical to avoid potential risks like copyright infringement, liability and defamation. Focusing on ...

Creator marketing is fast becoming a crucial element of modern-day brand marketing strategies. In fact, a 2022 report by CreatorIQ shows that 48% of the brands it surveyed spend at least $100,000 on ...

Opinions expressed by Entrepreneur contributors are their own. All current digital marketing initiatives are built on the basis of content production — defined as the process of conducting research, ...

We know that gated content can drive leads and revenue. However, hiding your best stuff can be a double-edged sword. On the one hand, it creates exclusivity and value for paying subscribers; on the ...