As CMO at Zappi, Nataly Kelly is responsible for growing the brand and demand for its agile market research platform. In today’s business landscape, data reigns supreme, and for chief marketing ...

Explore the consumer discretionary sector, its impact on economic growth indicators, and why spending varies with income ...

The knowledge management startup Stravito AB is using artificial intelligence to transform how companies generate insights from their consumer research. Now, with Stravito AI Personas, the company ...

CHICAGO--(BUSINESS WIRE)--NielsenIQ (NIQ), the world’s leading consumer intelligence company, announced the launch of its new Strategic Analytics & Insights organization. By integrating Advanced ...

Traditionally the CPG industry was defined by standardized products and a broad appeal but consumer expectations are shifting in a way that demands a more personal approach. One size fits all doesn’t ...