Anderson, South Carolina--(Newsfile Corp. - September 20, 2022) - JZZ Technologies Inc.'s (OTC Pink: JZZI) ("JZZ" or the "Company") newly created digital marketing division has added 28 million new ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

While direct-to-consumer (DTC) is no longer seen as the marketing panacea it once was — especially during the peak pandemic period — the sales channel can still be useful to CPG marketers as part of ...

Pepin Distributing Co., a distributor of Anheuser-Busch Inc. beer products, integrated mobile into its overall marketing mix and grew its opted-in mobile database to 12,000 consumers in six months. A ...

Taking a page from Gillette’s brilliant marketing strategy of giving away the razors and selling the razor blades, Microsoft this week announced it is giving away a valuable add-on to its massive ...

To make the best decisions about strategy, marketers today largely depend more on data than on their gut instincts. While data is valuable and can reveal important insights, there are risks involved ...

In the wide-ranging and competitive landscape of the food industry, businesses are increasingly turning to sophisticated marketing and sales intelligence solutions. From the collection and use of ...

Using sales and marketing intent data can be a powerful tool, with even the slightest market share rise representing a significant commercial gain. Companies are increasingly turning to sophisticated ...

Private equity has long been celebrated for unlocking value in undervalued companies and underperforming sectors. Yet, despite its financial acumen, the industry faces a critical and often-overlooked ...