Discover the concept of utility in microeconomics, exploring its origins, types, and applications to analyze consumer ...

Many forces can affect consumer behavior, yet recently I can’t think of one greater than the pandemic. This reality, coupled with timing and opportunity, allowed many industries to thrive, especially ...

In 2020, the pandemic wreaked havoc on businesses. Many companies were forced to shutter their doors, while others had to adapt to survive. Since the world reopened, companies have been trying to ...

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...

Rising energy costs are top of mind when temperatures drop, and Pennsylvania utilities, politicians and consumer advocates are debating how to help customers who can’t pay their bills and those who ...