Predict Consumer Behavior with Effective Behavioral Modeling Techniques

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting ...
TechRepublic

Analysis and Mathematical Modeling of Consumer Behavior in Mobile Telecommunications Industry

The mobile telecommunications industry is capital intensive by nature. With the rapid advancement of technology and changing consumer behaviors mobile network operators has had to adapt their product ...
Kellogg School of Management

Consumer Oriented Transportation Planning: An Integrated Methodology for Modeling Consumer Perceptions, Preferences, and Behavior

Citations: Tybout, Alice M., John Hauser, Frank Koppelman. 1978. Consumer Oriented Transportation Planning: An Integrated Methodology for Modeling Consumer ...
Forbes

Big Data, Consumer Behavior And The Consumer Packaged Goods Blindspot

We all understand that there is tremendous value sitting within big data. We can debate whether or not it’s the new oil, but clearly, data scientists can tease out incredible behavior patterns from ...
Houston Chronicle

Psychological Factors That Influence Consumer Buying Behavior

Who, exactly, is a consumer? Before we understand the psychological factors driving consumers' buying behavior, it is important that we understand who consumers are. Consumers can be a single consumer ...