While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...
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Vibrant Publishers’ Digital Consumer Behavior Essentials Now Available for Early Review on NetGalley
Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...
A consumer behavior model developed by the UCO includes willingness to pay as a variable when studying people’s intention to purchase electric vehicles in Spain Electric cars are seen as a more ...
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