Have you ever wondered why so many of the metaphors we use in daily life revolve around temperature? We seek warm-hearted friends who give us a warm reception, instead of showing us the cold shoulder ...

As data analytics increasingly shapes economic and social decision-making, its application is no longer confined to large corporations or institutional settings. Instead, analytical frameworks are ...

It seemsthat we still haven’t fully realized just how profoundly the pandemic has changed consumer behavior. People have ...

GenAI has become the third most frequent use case scenario in consumer roller coasters. A remarkable increase in the number ...

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...

As AI continues to evolve, its role in shaping our shopping experiences will only grow, making it essential for businesses to stay attuned to these emerging trends. Source: Ollyy / Shutterstock ...

This third dimension of research goes beyond surface-level data to reveal actionable human-level insights, empowering businesses to thrive in a rapidly evolving market landscape.” — Michael Vasquez, ...

CEO, National Retail Solutions (NRS). POS, NRS Digital Media, NRS Pay, NRS Funding, NRS Purple, and NRS Petro: Helping retailers succeed. First impressions count, and in-store branding can play a ...

A marketer’s role is to inspire consumers to embrace a product or service, which involves shaping their decision-making process. Equally important is an understanding of psychology and the examination ...