In the previous installment, I outlined the key differences between a typical optimization plan and a holistic strategy for conversion rate optimization. In short, the difference is between tweaking ...

Some predict that the power industry will not be able to avoid the inevitable digital revolution. Analog supporters highlight the lack of market success of products released throughout the years – ...

Some U.K. retailers have been declining magnetic stripe payment cards following a major conversion in February to the Europay, MasterCard, Visa smart card security standard. The problem appears to be ...

The deadline for conversion to digital television is scheduled for Feb. 17. But President Obama has asked for a delay out of concern that an... Cost And Confusion Plague Digital TV Conversion A ...

The freemium marketing approach has become commonplace among B2C and B2B software providers alike. Considering that most see fewer than 5% of free users move to paid plans, even a slight improvement ...