Product development is a process that involves several stages, from ideation to launch it also determines the success or failure of a product. One critical step in this process is concept testing.

Too many businesses pour time and money into developing products or services that ultimately fail. The reason? They never validated their assumptions before launching. Concept testing reduces that ...

The GTA Concept, the supersportcar manufactured by the Spanish company GTA Motor, has realized its last tests on track for its official launch in the last days of April, date on which it´s definitive ...

ORLANDO, Fla.--(BUSINESS WIRE)--Laser Photonics Corporation (LPC) (NASDAQ: LASE), a leading global industrial developer of laser systems for cleaning and other material processing applications, and ...

How to skip the guesswork to refine your concept, validate demand, and ensure retail success. In the rapidly evolving 2025 consumer packaged goods (CPG) landscape, where market pressures demand faster ...

McDonald's (NYSE: MCD) will soon test a concept for a small-format beverage concept called CosMc's. It has opened a test location in Bolingbrook, Illinois, soon followed by other test locations in the ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. This article is more than 2 years old. Kohl's in Tacoma, ...

UNDATED (WKRC) - Chick-fil-A announced it was testing new ways to serve its customers with two unique restaurant concepts. According to Chick-fil-A's official website, the first was an elevated ...

Chipotle announced this morning it is opening a new restaurant concept, called Farmesa, at the Third Street Promenade in Santa Monica, California – a little over an hour from the chain’s Newport Beach ...

It's called CosMc's, and the menu lineup will include numerous types of beverages and foods. The specialty business could increase the odds of McDonald's success on the beverage front. So far, the ...