Product development is a process that involves several stages, from ideation to launch it also determines the success or failure of a product. One critical step in this process is concept testing.

Too many businesses pour time and money into developing products or services that ultimately fail. The reason? They never validated their assumptions before launching. Concept testing reduces that ...

Concept tests aren't something we'd encourage you to skip. After all, it's imperative to know how your target audience might react to a new or improved product before you spend tons of money launching ...

Product concept statements are an integral part of both an original business plan as well as the development of products and services in established companies. A good product concept statement ...

In the rapidly evolving 2025 consumer packaged goods (CPG) landscape, where market pressures demand faster, smarter decision making, breakthrough innovations don’t happen in isolation. They succeed in ...

Jerry Cao is a content strategist at UXPin — a wireframing and prototyping app with built-in usability testing — where he develops in-app and online content for the wireframing and prototyping ...

Omicron has introduced a way to test current transformers at all lifecycle stages by using a testing method called "the modeling concept". The "traditional" way of testing a current transformer is to ...