Product concept statements are an integral part of both an original business plan as well as the development of products and services in established companies. A good product concept statement ...
What makes things cool? What penumbral principle explains not only the marketing campaigns of Harley Davidson, Apple, and Dos Equis, but also the appeal of cowboys, James Dean, and Jennifer Lawrence?
The latest Hyundai concept has a vibrant interior, yellow-tinted windows, and speakers that look like exhaust pipes.
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