Troubled IBM has five ad agencies singing the blues, but Leo Burnett Co. and four other shops are still in contention for its estimated $80 million personal computer advertising account. According to ...

Or you can suck it up and agree that advertising is a mandatory business expense, based on statistics, even if you can not understand why that is so.<BR><BR>Basic rules of thumb are to spend at least ...

Oracle, which develops, manufactures and licenses enterprise computer software, and Rimini, which provides third-party support to Oracle licensees, have been in a legal dispute for almost 15 years.

Madison Avenue's strategy for popularizing computers shifted from the 1950s through the 1980s. At first pitches focused on reliability and speed, but by the 1960s, advertising brochures put big ...

This is a preview. Log in through your library . Abstract This paper uses the technique of computer-aided text analysis to evaluate the meanings of 240 advertising slogans. Content analysis performed ...

In trading on Thursday, advertising shares were relative laggards, down on the day by about 2.8%. Helping drag down the group were shares of Thryv Holdings, off about 22.5% and shares of WPP off about ...

John Blankenbaker made the prototype of the Kenbak-1 personal computer in his garage When the definitive history of the personal computer is written, familiar and historic names such as Olivetti, ...