In business we often conduct a SWOT analysis. A SWOT analysis is a framework used to evaluate a company’s competitive position and then to develop a strategic plan to address these areas. SWOT stands ...

Small business owners must create products and services the customer values, and produce and deliver them in exceptional ways compared to the competition. To meet the challenge, a company must define ...

Mary Hall is a editor for Investopedia's Advisor Insights, in addition to being the editor of several books and doctoral papers. Mary received her bachelor's in English from Kent State University with ...