The competitive analysis section of a business plan is a vital component to demonstrating your viability. It shows investors that you are aware of the competition, that you understand your marketplace ...

Small businesses keep track of the competition. In large corporations the activity is formalized. Operating managers within large companies usually conduct competitive analysis as part of preparing ...

You can obtain insights across an industry to establish competitive benchmarks and inform best practices for content marketing within Facebook and Twitter. Although the references contained in the ...

In a previous article, I discussed analyzing your own company as an essential part of crafting a marketing strategy. Equally if not more important is the analysis of your competition. Competitors can ...

Competitive intelligence should be viewed as a crucial element when building a 2020 business strategy. Understanding competitor motivations and behaviors helps shape product development, pricing, ...

Almost everyone uses a mobile app at some point in the day. You may use one to call a taxi or order food, you may use one for directions to a new place, or you may just use one to vanquish aliens from ...

In the eternal pursuit of market share, businesses need to keep tabs on their competitors. Without insight into their relative strengths and weaknesses, businesses will struggle to stay competitive.

Small business owners must create products and services the customer values, and produce and deliver them in exceptional ways compared to the competition. To meet the challenge, a company must define ...