Competitive analysis is the process of analysing the strategy employed by competitors to stay ahead of them. It includes researching the competitors’ sales, products, SWOT (strengths, weaknesses, ...

The competitive analysis section of a business plan is a vital component to demonstrating your viability. It shows investors that you are aware of the competition, that you understand your marketplace ...

Marketing is all about explaining to potential customers why your product fits their needs the best. To know that, you need to know what your competitors are offering. The only way to do that is ...

Keep your friends close and your enemies closer. The saying runs so true for digital marketing that one of the first steps we complete for our clients is a competitive link audit. Competitive analyses ...

Greg DePersio has 13+ years of professional experience in sales and SEO and 3+ years as a writer and editor. Porter’s Five Forces model helps analyze external factors affecting Verizon’s market ...

Almost everyone uses a mobile app at some point in the day. You may use one to call a taxi or order food, you may use one for directions to a new place, or you may just use one to vanquish aliens from ...

The current digital-first economy is characterized by the fact that the winners are not only those who innovate or make their ...

Geoff Michener is the CEO of dataplor, a startup focused on helping companies succeed abroad through high-quality geospatial data. Businesses seeking to outmaneuver their competition need deeper ...

It's not unusual for payroll to account for 50 percent or more of a company's operating budget. This sizable expense – plus the desire to attract the best talent – is an incentive for companies to ...

Data-driven decision-making (DDDM) is just a fancy term for making intelligent decisions based on what your data is telling you. Modern market research combines DDDM with advanced technology to ...