A "terrifying" pizza ad created entirely from AI shows how far the tech has come. The creator, who spoke to Insider, said AI condensed days of work into a few hours. The YouTuber broke down the steps ...

The goal of an advertising script is to give the commercial producer the copy needed to sell a product or service. Good copy gets consumers attention, builds brand recognition and urges the audience ...

With many households gathering in front of the television to watch their favorite shows, movies and news stories, companies and organizations use TV commercials to promote their products, services and ...

Ryan Reynolds’ documented a creative experiment with artificial intelligence (AI) tool ChatGPT as he prompted it to script a commercial for Mint Mobile, the wireless carrier he owns. In a one-minute ...

In 1969, a now-iconic commercial first popped the question, “How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?” This deceptively simple line in a 30-second script managed ...