Colors can inspire mood, convey attitude, or create instant associations in people’s minds, making it a powerful tool for branding. But FiftyThree, the team behind Paper for iPad, saw that as a major ...

Recently I was asked to lecture at a college for a course in advanced cinematography. The professor asked that I include color theory in my lecture and at first, I was a little overwhelmed at the ...

How does color work? It seems that as men we have an innate fear when it comes to color. It confuses and scares us. Most men prefer to stick to neutral shades, let’s be honest…it can be pretty boring ...

After eight straight days of neutrals (AKA "the beige parade") during New York Fashion Week, Frida Gianni's splashy opening looks at yesterday's Gucci show were like that magical moment when The ...

Yellow Color Psychology: On the color wheel, yellow is placed among the warm colors which are found to induce feelings of energy, happiness, and optimism. Color specialists and psychologists tell that ...

At the beginning of the color world, there are three primary colors -- red, yellow and blue. If you mix any of these colors together, the mixtures are called secondary colors. If primary and secondary ...