Finding the perfect shade can be difficult in today’s world of endless color choices. Fortunately, we have color-matching apps. These innovative tools help users to identify, match, and experiment ...

Brand new public photo-sharing app Color has the potential to be the coolest — or the most frightening — social media platform yet. Launched Wednesday night for iPhone and Android, Color is the ...

Last night news broke that legendary VC firms Sequoia and Bain Capital were investing $41 million in photo sharing app Color. And that was before it had launched. The people behind Color have ...

The color wheel was first developed by English mathematician and physicist Sir Isaac Newton, who discovered that white light (what we perceive as colorless daylight) is composed of a spectrum of ...