It is one of the first things that we learn about and how we are able to identify our everyday surroundings. The sky is blue, the grass is green, the sunflowers in the field are yellow, and so on.

Internet users can now pinpoint what exact color their vibe is with a test that assigns people a pigment based on their personality. Videos of the unorthodox character test have amassed hundreds of ...

Hi @ you there, person who casually logged online this morning only to realize that everyone was revealing their color personalities to the world without you. The audacity! But fear not, you, too, can ...

TikTokers with synesthesia have stirred up a trend linking colors to names. And now, even people who don't have the condition can get in on the action. According to Psychology Today, synesthesia is a ...

LOS ANGELES − "Do you see the difference?" I'm sitting in a chair looking at myself in a mirror. Over my gray apron, Brenda Cooper − a stylist, author and professional color analyst − drapes two ...

TikTok is a treasure trove of awesome dance videos and recipes gone viral, but the latest trend on the social media site has users taking a fun and revealing test. In recent days, the Color ...

With the ongoing coronavirus pandemic seemingly having no end in the near future and confusion on how best to administer the vaccine amid shortages, researchers have been working on new ways to ...