Colgate-Palmolive and Omron Healthcare, a provider of medical home healthcare and wellness products, have signed an agreement to market and develop oral care products, including electric toothbrushes.

The Hum by Colgate has an excellent smart app that guides your brushing. Unlike many other electric toothbrushes, the Hum vibrates rather than rotates, providing a different, more gentle experience.

A redesigned brush head on the Oral-B iO is just one of its improvements. Photo: Proctor & Gamble It’s easy to mock smart toothbrushes, but most people don’t have very good dental hygiene. High-tech ...

In Colgate-Palmolive Company v OHIM, the General Court has held that there was a likelihood of confusion between Colgate-Palmolive’s mark 360° SONIC ENERGY and the earlier international mark SONIC ...