The ADA Finds Colgate® Optic White® Advanced Sparkling White® Toothpaste Safe and Effective to Whiten Teeth - Going Beyond Surface Stains, to Deeply Whiten, Unlike Ordinary Toothpaste. NEW YORK, Jan.

Add Yahoo as a preferred source to see more of our stories on Google. Try shopping for toothpaste and you’ll get bombarded with hundreds of options. Some have fluoride, others boast they’re ...

Brace yourself for $10 toothpaste. That’s how much Colgate’s new 3-ounce tube of teeth-whitening toothpaste costs. Colgate-Palmolive CEO Noel Wallace announced the product at a consumer and retail ...

Add Yahoo as a preferred source to see more of our stories on Google. This Colgate toothpaste will make your teeth whiter and your smiler brighter & it's on sale for $5. (Photo via Amazon) According ...

If you're aiming for a brighter smile in addition to fighting tooth decay and bad breath, using one of the best whitening toothpastes in your dental routine is one of the easiest ways to do so. These ...

Colgate-Palmolive will defend allegations it is misleading customers about its new whitening toothpaste's ability to 'take years off' their smiles, a court has been told. Procter and Gamble, the ...

Howard took a close look and noticed that the ingredients of various Colgate Total toothpastes are almost identical, yet the prices vary. So I took a look myself, and I’d have to say that it doesn’t ...

It’s hard to believe, but there was a time not long ago when everyone walked around (in public!) with naturally colored teeth. Today, with so many whitening gels, strips and trays out there, yellowish ...