Cold emailing is a trusted marketing and selling tool. However, older techniques need to evolve over time to produce better results to align with recent trends. If you continue relying on outdated ...

STEM students, summer is approaching! Unfortunately, that means it’s also time to start thinking about securing that research position. To land a gig, cold emailing professors, researchers, or ...

Your prospect opens their inbox and there it is: A message from a stranger (aka your cold email). She reads the subject line and decides in a split second whether to open it or move it to trash (or ...

Most businesses are in near-constant pursuit of more leads and traffic—the main drivers of revenue, at least in an online setting. One of the most popular strategies for driving more leads and traffic ...

From cold emailing to applying to work with their professor, Northwestern undergraduate students get involved in research labs on campus in a variety of ways. The process can involve applying for ...