Companies can often set themselves back years by taking the wrong approach to implementing technologies. Through their client experience, Deloitte has found that when senior executives feel pressured ...

The past 30 years has witnessed the forging of several productive partnerships between researchers in the cognitive and brain sciences. As a result of these partnerships, cognitive psychology has ...

The Cognitive Linguistics Enterprise Cognitive linguistics is described as a "movement" or an "enterprise" because it is not a specific theory. Rather, it is an approach that has adopted a common set ...

Cognitive linguistics is a modern school of linguistic thought that originally began to emerge in the 1970s due to dissatisfaction with formal approaches to language. As I explain in my book, ...