Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

Jon covers artificial intelligence. He previously led CNET's home energy and utilities category, with a focus on energy-saving advice, thermostats, and heating and cooling. Jon has more than a decade ...

Search marketers are starting to build, not just optimize. Across SEO and PPC teams, vibe coding and AI-powered development tools are shrinking the gap between idea and execution – from weeks of ...

Search engines are dead. If your search engine of choice still shows a list of websites, this is only a ghost while a new paradigm is being rolled out. Gone are the days of making your own decisions; ...

Apple reportedly has an AI search in the works. The AI search experience could have a standalone app and power Siri. Timely and strategic release with broader success of AI search engines. With the ...

With search today so full of AI slop and sites spamming SEO tricks, it’s not unusual for people to append “reddit” to their queries in hopes of finding useful answers to their questions. Google has ...

Reddit is going to be leaning even harder into search in the coming months. The company has already been working on a plan to integrate its LLM-powered search into its main search feature, but CEO ...

A software engineer from New York got so fed up with the irrelevant results and SEO spam in search engines that he decided to create a better one. Two months later, he has a demo search engine up and ...