Walmart is now launching a new interactive initiative within the virtual gaming world that invites players to unlock real-world membership deals for its subsidiary, Sam's Club.

In a new move blending gaming and commerce, Sam’s Club, a subsidiary of Walmart, has launched an integration with Roblox that allows players to unlock real-world deals through gameplay.

Roblox has had many big business relationships over the last several months, and now, Sam's Club is joining in on the branding opportunity.

Gamefam and FIFA are bringing the World Cup to Roblox via Super League Soccer from June 14 through July 13.

The Winx Club is set to make a debut in Roblox later this year. Find out more about the collaboration here!

I checked out the most fancy, rich club in all of Roblox – and it was beyond anything I expected. In this video, I explore the luxury lounges, over-the-top decor, and all the VIP perks that come ...

An immersive gaming experience based on Rainbow’s Winx Club is set to debut on Roblox in Q3 this year.