It is a rare occurrence for successful ad tech entrepreneurs to venture out of the B2B software landscape and into the consumer-facing world. But the attempt is not unheard of. The latest example came ...

Crystal ball: Microsoft's next big play in gaming may be free. With Xbox Cloud Gaming coming out of beta and Game Pass prices on the rise, the company is reportedly testing a no-cost, ad-supported ...

It’s been quite the week for Xbox news. A lot of people are still coming to terms with Microsoft's veritable gut-punch of an announcement that the price of a Game Pass Ultimate subscription is about ...

Microsoft is reportedly set to announce and launch a free version of Xbox Cloud Gaming with ads for PC, Xbox consoles, handheld devices, and the web. The Verge’s Tom Warren reports that Xbox Cloud ...

Microsoft is testing a new version of Xbox Cloud Gaming that will let users stream some games for free, meaning no Game Pass subscription is required. The catch? The tier is ad-supported. The Verge ...

TL;DR: Microsoft is testing a free, ad-supported version of Xbox Cloud Gaming, allowing users to stream select games without a subscription. This move aims to expand access while generating revenue ...

Reliance Jio has introduced five new prepaid plans designed specifically for gamers, with prices starting as low as Rs 48. These plans come bundled with free access to JioGamesCloud – Jio’s own cloud ...

It looks increasingly likely that you'll soon be able to access Xbox Cloud Gaming for free by watching ads, Microsoft has confirmed. The original report from The Verge was more thorough on Microsoft's ...

Earlier this week, Microsoft announced an up to 50% price increase for Xbox Game Pass, offering the compelling value proposition of "What if one month's access to a new Xbox-published game cost almost ...