MrBeast and other mega-celebrities employ thousands of contract editors through Los Angeles startup Clipping, which transforms their YouTube content into viral social media clips. Founder Anthony ...

In December, rapper Bbno$ posted a message on social media announcing that he was quitting music. "As you guys know, I am for the people," he wrote. "And the people have asked me to stop making music.

Over the past two years, clipping has quietly become a staple in some advertisers’ media mix. The term “clipping” refers to the practice of sharing short clips from longer content such as podcasts, ...

This article was featured in New York’s One Great Story newsletter. Sign up here. Joe Lim estimates that 90 percent of what you see on the internet is advertising in disguise, and he should know. For ...