A Position 1 ranking only matters if your result resonates with users and earns clicks. That’s why optimizing your ...

Researchers at University of Tsukuba examined Japanese-language Instagram advertisements to determine how the linguistic features of ad copy are associated with click-through rates (CTR). The findings ...

Two studies released last week indicate that Google’s AI Overviews are having a negative impact on click-through rates from online searches, which could ultimately reduce traffic to original sources ...

In February, we covered how Google's AI Overviews really hurt the click-through rate of the search results and paid ads. Well, several more recent studies have come out that back up this data. Danny ...

Algorithm’s new priority: YouTube now values viewer satisfaction over raw watch time, factoring in repeat visits, shares, and post-watch behavior. CTR and retention: Click-through rate, strong early ...

Alphabet spent much of its Q1 2025 earnings call last night talking up the growth of AI Overviews, but dodged a question seeking clarity on how Google’s AI-generated answers impact click-through rates ...

As CTV advertising spend continues to increase and more people are watching video across different devices, will click-through rate (CTR) finally go the way of the dodo? Ask any agency vet what they ...

54.6%! That's how much organic click-through rates drop when Google adds an AI overview to a search query. I'll give you a second to finish clutching your pearls. In a recent comprehensive study by ...

AI Overviews appear on about 20% of German searches. When shown, AIOs reduce position 1 CTR from 27% to 11%, a 59% drop. The total cost is estimated at 265 million lost organic clicks per month.

The folks at Seer put together a study looking at how the click-through rates of the Google organic and paid search results are impacted by having AI Overviews on the page. And the short answer is, AI ...