AI-powered search is changing how guests discover restaurants. Operators must rethink how menus, reviews, & experiences show ...

PPC is getting tougher – and it’s not just because of competition. Click-through rates are falling, costs are rising, and once-steady campaigns are harder to keep profitable. The real shift is ...

Google is constantly making changes to its search rankings, but not all updates are equal. Every few months, the company bundles up changes into a larger “core update.” These updates make rapid and ...

More searches end without a click. Learn what zero-click searches are, why they’re rising, and how to optimize content to stay visible in a no-click world. Zero-click searches occur when users get ...

As generative AI and zero-click search reshape the way people discover brands online, traditional SEO tactics like keywords and backlinks are no longer enough to gain brand exposure and traffic.

The debate around reported no-click or zero-click search behavior has fueled business speculation around the value of referral traffic from search engines. If an online search doesn't result in a ...

As AI-powered search engines increasingly deliver instant answers without requiring users to click through to websites, brands must reconsider how they show up online and in search engine page results ...

Having trouble measuring the impact of no-click searches? Check out these new methods of attributing SEO value to zero click search. Back in August 2019, Rand Fiskin, the CEO and co-founder of ...

Instant Page Audits, SERP Insights, and Dashboard Access for Modern SEO Teams New York City, United States – December 29, 2025 / Search Atlas / New York, NY – 30 December 2025 Search Atlas, a leading ...

Proximic has developed technology enabling users to point-and-click on a piece of text to get relevant search results, making it easier for mobile users to conduct complex queries. Marguerite Reardon ...

If you’ve spent more than a few minutes on the internet, you understand the feeling (pain) of being inundated with a lifetime’s worth of information in a matter of seconds — not all factual or ...