Please provide your email address to receive an email when new articles are posted on . Pay-per-click advertising campaigns can help practices attract patients online if utilized correctly.

Google Ads was initially launched as Google AdWords, then renamed and revamped in recent years. Google has offered paid advertising on its search engine and other platforms since the year 2000. Google ...

When you are an affiliate, running after making a sale with many competitor affiliates is not easy. Apart from valuable content, you need to rely a lot on your advertising strategy. This is when ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

Online advertising has revolutionised the marketing landscape, yet it is undermined by the pervasive issue of click fraud – the deliberate manipulation of pay-per-click systems to inflate revenue or ...

If you’re thinking about a pay-per-click or search advertising campaign, selecting the right keywords is the most important part. Start by thinking about the words and phrases potential customers ...