Diageo’s Cîroc brand is branching out beyond vodka to enter the brandy category. Diageo and Cîroc partner Sean “Diddy” Combs are unveiling Cîroc VS Fine French Brandy. Retailing at $36 a bottle, the ...

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Sean “Diddy” Combs is making sure his fans have the fastest access to his spirits. On Tuesday (May 23), the Hip-Hop mogul announced Diddy Direct, a platform aimed at helping consumers, and retailers, ...

Combs and CÎROC have released over 15 flavor innovations, becoming an industry and cultural leader in the vodka category. CÎROC Passion is More Than a Flavor; Its bold design reflects an intensity and ...

Cîroc Vodka first launched in 2003. The French spirit company stands apart from other vodka brands because Cîroc is derived from grapes, rather than using grain, potatoes, or corn, as is common with ...

February 29, 2024 – The Charlotte Hornets and Diageo Americas, Inc. today announced a multi-year partnership under which the Diageo’s luxury vodka brand, CÎROC, becomes a Proud Partner of the ...