Churn rate refers to the percentage of customers or subscribers who stop using a product or service over a specific time period. For example, if a company starts the month with 100 customers and loses ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Marguerita is a Certified Financial Planner ...

What Is Customer Churn Rate? The customer churn rate is a critical metric that evaluates how well a brand retains its customers. It represents the percentage of customers who stop making purchases or ...

Churn is more than outright defection; it can also include silent attrition, where customers remain nominally active but reduce engagement, spending, or product adoption. High churn rates erode ...

You finally get traction. Customers sign up, revenue starts trickling in, and for the first time, the business feels real. Then, a few weeks later, Stripe notifications slow down. A customer cancels.

Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

To grow your agency, you need to lose some clients. While it sounds crazy at first, there is actually value in that thought. Understanding why clients leave enables you to improve your acquisition and ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

What Is Gross MRR Churn Rate? The gross monthly recurring revenue (MRR) churn rate is a metric used by SaaS companies to estimate revenue losses from service downgrades or subscription cancellations ...