Audiences no longer see channels as separate touchpoints, but a single, continuous relationship that carries context, intent ...

Opinions expressed by Digital Journal contributors are their own. Successfully reaching your audience online requires more than just a single platform or channel. To maximize your marketing efforts, ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Tailoring marketing approaches to resonate with regional audiences ...

Content alone won’t cut it. A multi-channel distribution strategy is the key to expanding your reach. Learn how to do it right. Content is everywhere. Consumers are inundated with it throughout the ...

Channel marketing specialist Coterie has long advocated improving skills in the industry and is playing its part with the launch of an academy. The Coterie Academy provides online training courses ...

In the B2B world, success begins with truly understanding your audience and cultivating strong, lasting relationships. Start by creating detailed profiles of your target audience, including their job ...

In an era of declining ad spending, companies are seeking more cost-effective ways to drive sales. Co-op marketing is a recession-proof advertising option that is mutually beneficial to retailers and ...

SAN FRANCISCO / MUMBAI, Aug 12, 2024 - (JCN Newswire) - - CleverTap, the all-in-one engagement platform, today released its market research report on "Unraveling the Cross-Channel Marketing Strategy".