In business terms, a channel is how you sell — or intend to sell — your goods or services to your target audience. Many companies sell through multiple channels. For example, you may sell on your ...

Last year, pharmaceutical companies spent over $8.1 billion on marketing campaigns, allocating over half of that to reach healthcare providers (HCPs). As the digital era retains its post-pandemic grip ...

Pentera, the market leader in AI-powered Security Validation, announces that CRN®—a brand of The Channel Company—has named Peter Rodriguez, AVP of Channel Management, to its prestigious 2026 CRN® ...

Lightning International, a Hong Kong-based content and channels business, is unveiling Flash, a new turnkey channel management service, designed to help media companies streamline video distribution ...

User organizations have lots of choices when buying management solutions. Many prefer to work directly with the vendor that created the management technology -others choose to work with a channel ...